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0Check your registration status Find out where to vote Register to vote Request your mail-in ballot Request your absentee ballot Sign up for election reminders Track your absentee ballot Track your provisional ballot Contact your election office ♥ DONATE Open MenuCheck your registration status Find out where to vote Register to vote Request your mail-in ballot Request your absentee ballot Sign up for election reminders Track your absentee ballot Track your provisional ballot Contact your election office ♥ DONATE Open MenuCheck your registration status Find out where to vote Register to vote Request your mail-in ballot Request your absentee ballot Sign up for election reminders Track your absentee ballot Track your provisional ballot Contact your election office ♥ DONATE uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. About Impact reports (released every 2 years) 2022 Impact Report 2020 Impact Report Overview Goal : A healthy democracy. Strategy : Increasing voter turnout. Tactics: We build best-in-class software that anyone can embed on their website, and we run large-scale, information-based voter registration and mobilization campaigns. We’re goal-oriented and tactic-agnostic, so we adopt and abandon marketing channels based on how well they perform. Over the past few years we’ve used campus-based media, billboards and transit ads, warm and cold-sms messages, tiktok videos (specifically micro-influencers), and direct mail campaigns. We measure obsessively, often in partnership with prominent academic researchers, and we share our research with the larger community. We’ve run countless RCTs (randomized controlled trials), and we’ve also done observational analysis where appropriate. In 2024, we will be leaning heavily into same day registration awareness and mail-voting recruitment. Both of these tactics are under-invested, scalable, and have shown to produce significant increases in turnout. Why do we do this work? is a democracy organization. Every day we ask ourselves what we can do, today, to ensure that US Democracy not only survives, but thrives, over the decades to come. Democracy is our north star; voter mobilization is the strategy that we’re pursuing; and everything below voter mobilization” is an implementation detail. We’re goal-oriented and tactic-agnostic; we adopt and abandon tactics based on how effective they are, where effective is defined as the impact a specific tactic has on voter turnout. The question that we ask ourselves, and the question that you should ask us, is why do we do this work? Why do we register voters, why do we mobilize voters, why does a diverse electorate matter, why does diverse representation matter, why are free and fair elections important? And the answer that we’ve come to, after long periods of soul searching, is that democracy is the system of governance under which the greatest number of people are likely to thrive. Democracy isn’t perfect, but it is better than all other alternatives. It’s also under attack, both within the US and globally. The United States is a global model for democracy, but a democracy that is objectively in decline. 5 out of 9 supreme court justices were appointed by presidents who lost the popular vote. 50% of the Senate is currently elected by only 20% of the population. We spend more on elections than the entire rest of the world combined, yet we have consistently low voter turnout caused by decades of intentional voter suppression. It is harder to cast a ballot in the United States than in any other country with democratically elected leadership, and that is by design. works to strengthen American democracy by removing barriers to voting. The end result is a larger and more diverse electorate – one that is better prepared to hold lawmakers accountable. We have a three prong approach. First, we build easy-to-use software that helps people navigate needlessly complicated voting processes, and we give this software away to any mission aligned organization that wants to increase turnout. Second, we run large-scale voter registration and mobilization campaigns, and we specifically target young voters, people of color, and unmarried women. We’re goal-oriented and tactic-agnostic, which means we’ll abandon any tactic that stops producing results. Third, we engage in impact litigation against states that pass voter suppression laws. We recently won lawsuits against Kansas and Georgia, and we’re gearing up to sue Texas again. The 2024 election is shaping up to be a referendum on democracy itself. It’s more important than ever to invest in programs that work, and what does works. Our tactics are battle tested, and they scale with capital, not labor. We launched in November 2019 with $4 million seed funding, and quickly scaled to 30 full-time hires, all with extensive experience in mobilization and campaigning. With 2024 coming up quickly, we are again raising a round of funding, so that we can replicate our earlier success. What mobilization tactics do we use? We are tactic agnostic and goal oriented. We adopt and abandon tactics based on their impact on voter turnout. This sets us apart from many other voter mobilization groups, many of whom focus on a specific marketing channel (direct mail, broadcast television, text messages, relational organizing, digital ads, etc). We have no emotional attachment to anything other than the goal of increasing turnout. If courier pigeons were the best way to mobilize voters, than we would become experts in the care, feeding, and training of pigeons. Marketing channels aside, here’s what works. People don’t need to be convinced to vote, they need to be able to vote. We arm citizens with three pieces of information: (1) when to vote, (2) where to vote, and (3) what to bring. That’s it. That’s the secret sauce. It works, it scales, and it’s cost effective. If a particular program isn’t working, we don’t we don’t hesitate to close up shop — and when something proves successful, we make sure to scale it as broadly as possible, in order to amplify the impact. Below are some of the tactics we keep coming back to. Campus mobilization There are just under 20 million students enrolled in colleges and universities nationwide. This is a racially and economically diverse pool of potential voters, and one that is easily mobilized. They don’t need to be convinced to vote, they need to be taught how to vote: where they need to go, what they need to bring, and exactly when the election is. Investing in young voters also pays dividends for decades: studies show that voting is habit forming. If you can get a young person to vote in 3 consecutive elections, they will become lifelong voters. This is a smart economic investment in our democracy. Debra Cleaver, our CEO, has been running large-scale campus mobilization programs since 2018. Most campus mobilization work involves field organizers, meaning students who are trained to register voters. takes a different approach: we run multi-channel marketing campaigns in campus newspapers, transit ads and billboards that are physically located on campuses, email blasts that are sent from the school paper directly to the students, 11x17 posters that are hung on campus, etc. We choose campus media, as opposed to channels like Facebook, Instagram, Twitter, etc, because studies show that students trust campus media significantly more than they trust other marketing channels. In 2018, these full page ads, when run for a single week, produced a 2 percent point increase in turnout. In 2019, we experimented with an 8 week program; this produced an 8 percent point increase in turnout. In 2020 we purchased all available campus inventory on 241 campuses, including 94 out of 107 HBCUs reaching 3,081,832 students. This was the largest campus mobilization program of 2020. In 2022, we ran the program across 52 campuses and reached 1,331,825 students. This program works and...